There is a general perception about webpage. If it does not appear on the first page of any search site, it is believed not to exist at all. Therefore, creating a website is not sufficient; you also have to make sure that it regularly appears on the first pages of various search engines. You need to work upon your rankings in order to show up higher and higher on search pages.
There are many ways to promote your site on search engines. Some of them are:
First of all, it is important to create compelling content which the visitors and search engines enjoy. Well organized pages tend to rank higher.
Search engine optimization is a way of placing keywords on the web page. Rather than focusing on a single word, try adding a few words to make a keyword phrase. You can also check google trends to see if one phase is starting to gain popularity or else you can also hire internet marketing and SEO services for the purpose.
If you are opting for a do-it-yourself plan, you need to identify the keywords before thinking about their placement. You can use Wordtracker, Google insight, Yahoo! Clues etc to find the most appropriate keywords for your business and then place them smartly on your webpage.
The keywords can be placed in the body of your page as well as the title tag, meta description and keywords tag. A good way of ‘getting found’ is to choose high-demand low-supply keywords and to create pages optimized for those keywords. Use the keywords often but opt for natural phrasing. Don’t try to trick the search engine by repeating the same word over and over or making text “invisible.”
Give your page a descriptive name or a title tag. Google displays search results as a link using the Web page’s title. Putting your keywords inside a header tag is also recommended too.�
Word order matters; e.g. UK optimization is not optimization UK.
You can build incoming links and get people to link to your website. Search engines look at the words you use in links to help determine the content of your page. Use links within web pages as a way to emphasize keywords.
Use of Viral marketing which includes things as simple as word of mouth and tell a friend schemes. It is also known as guerilla marketing.�
Newsgroups and discussion lists, joint ventures, affiliate programs, online auctions - all of these provide sensible means to promote your site. Work out what works best for you and do it.
Your website promotion is never over. It is a continuous process. In order to beat your competition, you always have to be on the go.
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